In the retirement community business, like a lot of businesses, you can lump your customers into two big categories: People who want to be your customer, and people who need to be your customer.
When I worked in the industry, we often would refer to that latter group as the people who had “dropped the turkey.”
Our phones would light up the day after Thanksgiving with concerned adult children who had come in from out of town and would be surprised to find a parent in a state of decline. It could be that the house that had always been meticulously maintained was in disarray, or that the parent was having difficulty managing medication, or, quite literally, the parent had dropped the Thanksgiving turkey on the floor.
The purpose of this website is to encourage people to make good decisions as they age, to prevent crisis, and to keep those thanksgiving turkey’s from hitting the deck.
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